I’ve just updated HeroMachine.com with a new layout in response to the problems Google AdSense reported. Had I not made these changes, Google would have shut down my account and quite simply, I’d have had to close the site. There should be no effect on your character saves though, as always, hopefully you have text and/or image backups just in case. I confirmed this by loading previously saved characters using the new file.
I tried to make a virtue out of necessity, always keeping in mind while redesigning both the site and the apps what the best user experience would be and not just what would make Google happy. I hope on that front things are actually better now. Here are the major changes:
- I removed the integrated 300×250 ad unit from all HeroMachine versions. The upshot is that you should have more space available to see your character, and you can now capture the screen in landscape mode without the ad being visible.
- I also moved the controls in both HM2 and HM3 from the right side to the left. Partly this is to avoid having any clickable controls too near the ad in the right column, and partly it’s because it always seemed like that was a more natural place for them to be. I only had them where they were to make the ad more prominent (that was decided by UGO back in the day).
- The page is now 1080 pixels wide, which along with rearranging the apps should result in keeping the work area the same as it was when there was only a single column in the narrower layout. The standard site-wide side bar is also now present on the character creation pages.
- Finally, the forums now have the standard site-wide side bar. Hopefully that will help integrate the blog and forums more closely to foster cross-discussion and visibility of things like contests.
From a business standpoint, I do worry that the new layout will not pay out nearly as well as the original. If that’s the case I will have to try other ways to monetize the site so I can keep it going. That might include different ad placements, but it might also mean more radical changes like some sort of premium area based on a subscription model where no ads are served and the apps are full-screen, or making downloads available for sale, or even (as a last resort) going back to the pre-UGO days when there was a crippled version of the apps available for free and only paid users got the full slate of items. I’d rather not do that, but I have to pay the bills, you know?
Anyway, hopefully everything will work out fine and I won’t need to make any more changes.
If you run into any problems with the new layout or the new app versions, or if you’d like to let me know what you think of the changes (hopefully without too much cursing!), please let me know in the comments section.