Sharing Day, Nergasm Management Strategies

The big news in my small circle of geeky friends is, of course, the upcoming "Avengers" movie. Whenever a major film like this comes out that I know I am going to want to see, the months and weeks leading up to it are pure torture as I twist and turn in my efforts to dodge spoilers. I want to experience the movie in as pure a form as possible, unsullied by the expectations or experiences of other people.

Friend of HeroMachine John and I go into the "Cone of Silence", a sensory deprivation chamber where all previews, promos, ads, spoilers, speculative articles, and celebrity interviews are avoided even more vigorously than girls avoided US in high school.

But that's not the only way to approach these kinds of mega projects. So my question for you on this Sharing Day is basically:

How do you handle "big" geek events like major movies or big novel releases? Do you go whole-hog and consume everything humanly possible about it before it comes out, or do you go into your own "Cone of Silence" and try your best to be surprised?

If you like, in return for answering my question to you, you may ask a question of me on any topic and I'll do my best to answer honestly and completely. Just leave your reply (and question, if any) as a comment. The goal is to learn a little more about our community!