You've got to wonder sometimes how the brains behind the big comic book companies work, some of the decisions they make are so screwy. Due to the value of the intellectual property of all characters not even z-list heroes like The Creeper are allowed to be put out to pasture. We've already covered that when we talked about the death of Superman and it's effect on comics, but in a world where Dick Greyson and Bucky Barnes only get to take over their mentors roles for a month and a bit, Marvel's recent run on Spider-Man has got to be the most confusing thing they have ever done.
Ok, lets over look the frankly stupid method of how it was done, because I don't get it myself and look at what happened. Basically, for those that don't know, Doctor Octopus has managed to remove his own psyche from his body and place it in Peter Parker's, leaving Peter to die in Octopus' cancer ridden body, with only Peter's conscience surviving in his old body, Octavius soon gets rid of that. This means that Doc Ock is now Spider-Man and he is trying to be a superior Spidey to Pete, by going around and killing bad guys. Now, call me old fashioned, but I kinda liked Pete as Spidey and Doc Ock as Doc Ock (mainly because he was a classic villain). What they've done, in my opinion, is confusing and pointless, Spidey never needed to be shaken up to revive sales, he's Marvels most constant best seller. What they've done there is dropped sales. You've also got rid of one of the top 3 most popular heroes of all time and one of his greatest nemeses. All whilst bringing back old heroes from the dead because you don't think people will like someone else replacing them.
Now, I know that this is probably only going to be temporary, but I felt it was so stupid and badly thought out it deserved highlighting. Even a temporary major screw up is still a major screw up and Marvel has majorly screwed up here.