Nothing to do with the film, but for some reason when looking at the thread title I kept reading 'Branded' as 'Breaded'. I have no idea why. Or what a breaded movie is.

Back on subject, I just had a look at that trailer and I agree, it does sound like he says Cthulhu. Also, considering that at other points in the trailer there were lots of bizarre monsters that looked like they were from a different dimension or something, it's entirely possible that the film's about evil ad men summoning Lovecraftian horrors. I don't think I'm going to be watching it to find out though.